BBC Children in Need Appeal hits £14.7 million at 10pm

Three hours in, and the Great British public has been digging deep for Pudsey, having already raised an astonishing £14,703,462 to help change thousands of young lives right here in the UK.

And it's not too late to get involved, either by organising a fundraising event, calling their donation line on 0345 7 33 22 33 or visiting bbc.co.uk/pudsey